Anonymous said: What are your thoughts on limitless subscription services for comics like spotify for music? With marvel unlimited and now kindle unlimited becoming cheaper avenues for reading this stuff, do you think they are going to become "the way" to read digital comics?
I think it could definitely be a sticky situation in terms of what it means for creators getting monies from the sales of their books (royalties and what have you), but it’d be an interesting service. There are some companies that have tried it but the selection is terrible and thus I don’t know anybody that’s actually used them. Publisher-specific services are more likely to take off. Marvel Unlimited is a great example, I was a subscriber way back in 2008 or 2009 and it’s since improved a ton. Plus, Marvel’s system of adding books to Unlimited six months or so after release is a clever way of getting people to buy the books they really love month-to-month.
I’m not sure a subscription service will ever be “the” way but it’s an avenue worth exploring, but I imagine it will only exist publisher-by-publisher. The trade-off with a potential impact on single issue sales might be that it entices new readers to give comics a shot.
My general philosophy when it comes to packaging comics and getting them to new readers is “try everything.”